Print Catalogs in the Digital Age

Amber Hollier • December 26, 2023

In an era dominated by digital media, the resurgence of print catalogs might seem like a step back in time. However, this renewal is a testament to the unique value and appeal that print catalogs continue to offer in the digital age. Despite the convenience and accessibility of online shopping, print catalogs have carved out a niche for themselves, proving that they are more than just a nostalgic reminder of a pre-digital era. 

 

The appeal of print catalogs lies in their tactile nature. There is something inherently satisfying about flipping through glossy pages, a sensory experience that digital screens cannot replicate. This physical interaction creates a more immersive experience, allowing customers to engage with products in a different way. It's not just about seeing a product; it's about feeling the catalog in your hands, hearing the rustle of the pages, and even smelling the ink on paper. This multi-sensory engagement helps forge a stronger emotional connection with the brand, enhancing the customer experience. 

 

Furthermore, print catalogs offer a form of escapism. In a world where digital fatigue is increasingly common due to the constant bombardment of emails, pop-up ads, and social media notifications, a print catalog provides a welcome respite. It allows customers to leisurely browse through products without the distractions and interruptions typical of online browsing. This relaxed and uninterrupted browsing experience often translates into better customer engagement and, potentially, more sales. 

 

Print catalogs also serve as a powerful marketing tool. They allow brands to tell their story in a curated, visually appealing manner. High-quality images, creative layouts, and compelling narratives can make catalogs a strong medium for brand storytelling. They can be particularly effective for luxury brands, for whom the quality and design of the catalog can reflect the exclusivity and elegance of the products themselves. 

 

The integration of print catalogs with digital strategies further underscores their relevance in today's market. Many businesses are combining the allure of print with the interactivity of digital media. QR codes, augmented reality, and URLs included in print catalogs bridge the gap between the physical and digital worlds. 

 

The resurgence of print catalogs in the digital age is not just a fleeting trend but a recognition of their unique value in the marketing mix. They offer a tangible, engaging experience that complements digital strategies, thereby enhancing brand identity and customer engagement. As we continue to navigate the digital world, print catalogs remind us of the enduring power of physical media and its role in creating a comprehensive and immersive brand experience. 

 

Often times businesses are discouraged when they find that in most cases, there is a high print minimum required for a catalog run. However, at Triangle Printing and Marketing we have the ability to deliver short runs anywhere from 1 to 500...or more!

 

If you're thinking about designing and printing catalogs for your business, please reach out to us for more information. We're excited to help you bring your brand to life through print! 

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Why You’re Not Getting Google Reviews (and How to Fix It)

By Amber Hollier • June 17, 2025
Online reviews are as good as gold for any business. Google Reviews add to your credibility and directly impact how easily potential customers find you online. But here’s the hard truth: many companies struggle to collect reviews, even when they have plenty of happy customers. If your business isn’t getting the reviews you deserve, here’s why...and, more importantly, how to turn that around. 1. You’re Not Asking — Or Not Asking The Right Way It might sound obvious, but a huge reason companies don’t get Google Reviews is simply because they don’t ask. Many satisfied customers assume you don’t need their feedback unless you tell them otherwise. Even worse, if you only ask once and in an inconvenient way, customers are likely to forget. How to Fix It: Make asking for reviews a consistent, simple part of your customer communication. Train your staff to ask after a purchase or successful service. Include a polite, clear request in follow-up emails or invoices. A direct line like, “Your feedback means the world to us — would you mind leaving a quick review?” goes a long way. 2. It’s Too Hard to Leave a Review If your customers have to hunt for your business on Google, find the right link, and log in, you’re asking too much. The more steps involved, the fewer reviews you’ll get. How to Fix It: Create a direct link and/or generate a QR code that goes straight to your Google Review page. Google provides a special URL that takes customers directly to the review box. Add this link to your website, email signature, thank-you pages, front desk, and receipts. The easier you make it, the more likely people are to follow through. 3. You Don’t Follow Up People are busy. Even happy customers forget to leave reviews when life gets in the way. Many businesses ask once and never remind customers again. How to Fix It: Automate a gentle follow-up. Send a reminder a few days after your first request. Use simple, friendly language that expresses genuine appreciation for their time. Tools like email marketing platforms or CRMs can help you schedule this automatically. 4. You’re Not Showcasing Reviews Believe it or not, customers are more likely to leave reviews when they see others doing it. This is a lot like how customers are more likely to leave tips when they see a few dollars already in the tip jar. If your Google profile looks empty, people may feel their effort won’t make a difference. How to Fix It: Highlight existing positive reviews on your website, social media, and in-store signage. This builds trust with potential customers and encourages others to join in. 5. You Don’t Have a Company Culture That Values Reviews Sometimes the problem starts within the business. If your team doesn’t see reviews as a priority, they won’t remember to ask customers consistently. How to Fix It: Make reviews part of your company culture. Celebrate great feedback in team meetings and share positive reviews with your staff. Recognize employees who help generate the most reviews...a little internal competition never hurts! Start Growing! More Google Reviews means more trust, more clicks, and ultimately more business. By making it easy, asking consistently, and showing appreciation, your company can increase their online visibility and credibility. Need printed thank-you cards with a QR code that links straight to your Google Review page? We can help! Bring your happy customers into the heart of your marketing.