Online reviews are as good as gold for any business. Google Reviews add to your credibility and directly impact how easily potential customers find you online. But here’s the hard truth: many companies struggle to collect reviews, even when they have plenty of happy customers. If your business isn’t getting the reviews you deserve, here’s why...and, more importantly, how to turn that around.

1. You’re Not Asking — Or Not Asking The Right Way

It might sound obvious, but a huge reason companies don’t get Google Reviews is simply because they don’t ask. Many satisfied customers assume you don’t need their feedback unless you tell them otherwise. Even worse, if you only ask once and in an inconvenient way, customers are likely to forget.

How to Fix It:
Make asking for reviews a consistent, simple part of your customer communication. Train your staff to ask after a purchase or successful service. Include a polite, clear request in follow-up emails or invoices. A direct line like, “Your feedback means the world to us — would you mind leaving a quick review?” goes a long way.

2. It’s Too Hard to Leave a Review

If your customers have to hunt for your business on Google, find the right link, and log in, you’re asking too much. The more steps involved, the fewer reviews you’ll get.

How to Fix It:
Create a direct link and/or generate a QR code that goes straight to your Google Review page. Google provides a special URL that takes customers directly to the review box. Add this link to your website, email signature, thank-you pages, front desk, and receipts. The easier you make it, the more likely people are to follow through.

3. You Don’t Follow Up

People are busy. Even happy customers forget to leave reviews when life gets in the way. Many businesses ask once and never remind customers again.

How to Fix It:
Automate a gentle follow-up. Send a reminder a few days after your first request. Use simple, friendly language that expresses genuine appreciation for their time. Tools like email marketing platforms or CRMs can help you schedule this automatically.

4. You’re Not Showcasing Reviews

Believe it or not, customers are more likely to leave reviews when they see others doing it. This is a lot like how customers are more likely to leave tips when they see a few dollars already in the tip jar. If your Google profile looks empty, people may feel their effort won’t make a difference.

How to Fix It:
Highlight existing positive reviews on your website, social media, and in-store signage. This builds trust with potential customers and encourages others to join in.

5. You Don’t Have a Company Culture That Values Reviews

Sometimes the problem starts within the business. If your team doesn’t see reviews as a priority, they won’t remember to ask customers consistently.

How to Fix It:
Make reviews part of your company culture. Celebrate great feedback in team meetings and share positive reviews with your staff. Recognize employees who help generate the most reviews...a little internal competition never hurts!

Start Growing!

More Google Reviews means more trust, more clicks, and ultimately more business. By making it easy, asking consistently, and showing appreciation, your company can increase their online visibility and credibility. Need printed thank-you cards with a QR code that links straight to your Google Review page? We can help! Bring your happy customers into the heart of your marketing.