Simple Tips for Establishing Your Brand Identity

Amber Hollier • July 21, 2024

Simple Tips for Establishing Your Brand Identity

Brand identity is the collection of all elements that a company creates to portray the right image to its consumer. It is how a business wants to be perceived by its audience, encompassing aspects such as the brand's name, logo, tone, tagline, typeface, and overall visual design. Essentially, it’s the face of your brand, what sets you apart from competitors, and what makes a lasting impression on customers. Establishing a meaningful and recognizable presence in the market starts by developing a strong brand identity. To build a brand identity that will resonate and stand out with your audience, consider the following steps below.


Understand Your Brand’s Purpose and Values

The first step in developing a brand identity is to understand the core purpose of your brand and its values. Ask yourself why your business exists, what you stand for, and what you want to achieve. Define your mission, vision, and core values clearly. This foundation will guide all your branding efforts and ensure consistency in how your brand is perceived.


Research Your Target Audience

In order to create a brand identity that resonates with your audience, you need to understand tat audience well. Conduct market research to understand your target demographic’s preferences, behaviors, and needs. Create detailed buyer personas to visualize who your ideal customers are. This information will help you tailor your brand identity to appeal directly to your audience.


Analyze Your Competition

Analyze the branding strategies of your competitors. Identify what works well for them and where they fall short. This analysis will help you understand the competitive landscape and identify opportunities to differentiate your brand. Aim to create a unique identity that stands out in the market and offers something your competitors do not.


Create Your Brand’s Visual Elements

The visual elements of your brand identity include your logo, color palette, typography, and imagery.

  • Logo: Design a memorable and versatile logo that represents your brand’s essence.
  • Color Palette: Choose colors that evoke the right emotions and associations with your brand.
  • Typography: Select fonts that complement your brand’s personality and ensure readability.
  • Imagery: Use consistent imagery that aligns with your brand’s message and style.


Develop a Consistent Brand Voice and Messaging

Your brand voice is how you communicate with your audience, encompassing your tone, language, and style. Whether your brand is casual and friendly or professional and authoritative, consistency is key. Develop a messaging framework that includes key messages and a unique selling proposition (USP) that clearly communicates what sets your brand apart.


Implement and Maintain Your Brand Identity

Once your brand identity is established, implement it consistently across all touchpoints, including your website, social media, packaging, advertising, and customer service. Regularly review and update your brand identity to ensure it remains relevant and aligned with the goals of your business.


A well-developed brand identity is a powerful tool that can help you build a strong, recognizable, and meaningful presence in the market. By understanding your brand’s purpose, knowing your audience, analyzing competitors, and creating consistent visual and verbal elements, you can develop a brand identity that resonates with your customers and stands the test of time. To bring your brand to life with strategic and impactful marketing efforts, consider partnering with Triangle Printing and Marketing. We can help ensure your brand’s identity is effectively communicated and reaches its full potential in the marketplace.

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Why You’re Not Getting Google Reviews (and How to Fix It)

By Amber Hollier • June 17, 2025
Online reviews are as good as gold for any business. Google Reviews add to your credibility and directly impact how easily potential customers find you online. But here’s the hard truth: many companies struggle to collect reviews, even when they have plenty of happy customers. If your business isn’t getting the reviews you deserve, here’s why...and, more importantly, how to turn that around. 1. You’re Not Asking — Or Not Asking The Right Way It might sound obvious, but a huge reason companies don’t get Google Reviews is simply because they don’t ask. Many satisfied customers assume you don’t need their feedback unless you tell them otherwise. Even worse, if you only ask once and in an inconvenient way, customers are likely to forget. How to Fix It: Make asking for reviews a consistent, simple part of your customer communication. Train your staff to ask after a purchase or successful service. Include a polite, clear request in follow-up emails or invoices. A direct line like, “Your feedback means the world to us — would you mind leaving a quick review?” goes a long way. 2. It’s Too Hard to Leave a Review If your customers have to hunt for your business on Google, find the right link, and log in, you’re asking too much. The more steps involved, the fewer reviews you’ll get. How to Fix It: Create a direct link and/or generate a QR code that goes straight to your Google Review page. Google provides a special URL that takes customers directly to the review box. Add this link to your website, email signature, thank-you pages, front desk, and receipts. The easier you make it, the more likely people are to follow through. 3. You Don’t Follow Up People are busy. Even happy customers forget to leave reviews when life gets in the way. Many businesses ask once and never remind customers again. How to Fix It: Automate a gentle follow-up. Send a reminder a few days after your first request. Use simple, friendly language that expresses genuine appreciation for their time. Tools like email marketing platforms or CRMs can help you schedule this automatically. 4. You’re Not Showcasing Reviews Believe it or not, customers are more likely to leave reviews when they see others doing it. This is a lot like how customers are more likely to leave tips when they see a few dollars already in the tip jar. If your Google profile looks empty, people may feel their effort won’t make a difference. How to Fix It: Highlight existing positive reviews on your website, social media, and in-store signage. This builds trust with potential customers and encourages others to join in. 5. You Don’t Have a Company Culture That Values Reviews Sometimes the problem starts within the business. If your team doesn’t see reviews as a priority, they won’t remember to ask customers consistently. How to Fix It: Make reviews part of your company culture. Celebrate great feedback in team meetings and share positive reviews with your staff. Recognize employees who help generate the most reviews...a little internal competition never hurts! Start Growing! More Google Reviews means more trust, more clicks, and ultimately more business. By making it easy, asking consistently, and showing appreciation, your company can increase their online visibility and credibility. Need printed thank-you cards with a QR code that links straight to your Google Review page? We can help! Bring your happy customers into the heart of your marketing.