5 Unique Advantages of Print Marketing
The importance of a well-optimized brand and marketing strategy can't be understated in this day and age. People are turning away from traditional media outlets to more interactive social channels such as Facebook and Instagram. However, there still remains one traditional form that is irreplaceable for businesses looking to grow their customer base: Print! Print marketing encompasses media such as direct mail, brochures, pamphlets, catalogs, business cards, and much more. And while the world is growing more digitized by the day, these can be incredibly important additions to your marketing campaigns.
Listed below are 5 unique advantages print holds over digital media.
1. Print is the most trustworthy medium.
Research has found print advertising to be a more trusted medium than digital. There are a few reasons associated to this discovery. One theory is that because computers are more prone to virus’s and security issues, a subconscious hesitation is created for consumers. Print does not have this problem, which persuades consumers to trust what they see on paper as a more reputable source of information. In fact, consumers have been found to develop a subconscious preference to the products and/or services showcased on paper.
2. Print is remembered for a longer period of time.
There was a study done by Canada Post, and performed by Canadian neuromarketing firm TrueImpact comparing the effects of paper marketing to digital media. The paper marketing consisted of direct mail, while the digital media was comprised of email and display ads. This study found that direct mail was easier to process mentally, and tested better for brand recall compared to digital media.
When consumers were asked to cite the companies name on the advertisement they had just seen, their ability to recall the name was 70% higher among participants who were exposed to a direct mail piece over digital, while consumers who tried to recall the companies on the digital ad only had a 44% recall rate.
3. Print has the ability to engage all 5 senses.
One huge advantage of print over digital media, is that print has the ability to engage all 5 senses. That’s right, even taste! Because of this, the paper experience is notably more personable and “real” to the consumer. Paper ads also tend to illicit stronger emotional reactions from their viewers.
4. Print gives your business a competitive edge.
Because digital marketing has become so mainstream, not only do traditional print messages carry an abundance of positive upsides for consumer consumption, but it is also a great way to get ahead of and stand out among competitors that are not yet utilizing both digital and print marketing to their full potential.
5. Print has a higher response rate.
Did you know that 79% of consumers immediately act on direct mail campaigns as opposed to 45% of consumers noting that they deal with emails straight away? This is why the number of printed catalogs are on the rise along with business cards with an estimated 10 billion being printed in the US each year! This gives your business a greater opportunity to convert potential leads into loyal customers.
While this article highlights just a few of the many unique advantages print marketing has over digital, it is important to note that the best way to market your business is by thoughtfully utilizing both print and digital media in way that compliments one another in order to successfully deliver your brand message. Triangle Printing and Marketing located in Houston, TX can help you perfect your brand and marketing strategies in order to grow your business and achieve your goals!
